Diet sodas were first introduced in the 1950s, targeting consumers looking for low-calorie beverage options under the premise of offering the sweet taste of soda without the calories.
Margarine was long thought to be a healthier alternative to butter, praised for its lower saturated fat content and cholesterol-lowering properties.
The introduction of gluten-free processed and packaged foods was seen as a game changer for individuals with celiac disease or gluten sensitivities looking for suitable alternatives to everyday foods.
Introduced in the 1960s, sports drinks were marketed as essential beverages for athletes and fitness enthusiasts, promoted for their ability to replenish electrolytes
Processed plant-based burgers began to enter grocery stores in the early 2010s and were initially seen as a healthier option compared to traditional beef burgers.
A low-calorie and weight-loss snack that has been praised for simplicity, low fat content, and being gluten-free. Rice cakes were initially popular for their minimal calorie content
Fat-free snacks became widely popular in the 1990s, marketed towards individuals seeking to lose weight or lower their intake of dietary fat, under the belief that fat-free meant healthier.
Veggie straws are often seen as a healthy snack compared to other options in the potato chip aisle at the grocery store.